The UK is open!

The best part? No more papercuts.

Photo of app that says 'we pick for you'
Role

Designer

Responsibilities

Data Analysis, Research, Visual Design

Team

2 Designers, 4 Engineers, 1 PM

Overview

Over the course of 18 months, I helped the UK Government build and launch a new digital visa application system. Due to the confidential nature of the project, I am unable to provide significant detail or visuals of our process.

My Role

I led analysis and design efforts for a significant part of the new experience that targeted international visitors to the UK.

Overall goal

Heavily reduce UK Government reliance on paper based visa applications by creating a new digital solution

Toolkit

From paper to pixels

Holiday, work, sport, family, whatever the reason, if you want to come to the UK and you're not a citizen, you'll need a visa. To get one, you'll either apply from within the UK (for cases like extensions) or from outside the UK (the majority of people). I worked on the out-of-country team, helping to transition thousands of paper application forms to a digital site.

Literal piles of applications in a processing centre

For visual design, all government sites must conform to the gov.uk design system. This made visual decisions pretty simple as all styles, components, and patterns were already extremely well documented.

Visual elements like links, buttons and headings are already well documented in government

This allowed me to focus on solving some of the trickier service problems. One of the major elements I helped tackle was the need to translate the many hundreds of application paths into over 10 different languages. This included languages not in written in Latin script such as Arabic, Chinese, and Hindi.

Having to translate a service to over 10 languages came with it's own set of issues

I led a research stream that targeted participants who had recently arrived in the UK to test different languages. We gained a number of insights based on this research, including:

One of the other major areas of consideration was how questions had to be configured. There were many different paths through the application that triggered different questions based on the user's previous answers. A lot of my time on this project was spent figuring out how we could make these flows work and how questions could be asked in a logical way, for example, making sure that questions about contact details, addresses, and names are always captured first.

To account for all of this activity across multiple teams, we utilized a tight agile design and development process. This included using Kanban boards (both physical and JIRA), fiercely tracking velocity, as well as having scrums and scrums of scrums.

Our physical Kanban board, it was roughly 10ft tall
Result
Learnings
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